We contracted with Preeti to play a major role in the creation of our online presence, including website development, graphical branding and messaging… On-time, high quality delivery was never a question. But she also consistently came back with creative new solutions or suggestions to improve our implementation and execution. Her keen eye for excellent design and attention to detail stood out among other options we considered.
Hi, I’m Preeti ♥
UX Designer for high-stakes products.
4+ years designing and researching complex systems end-to-end.
MS in Human Factors (HCI) · Bentley University
Currently: UX Associate · Bentley Haptosphere
Domains I’ve worked inHealthcare · Defense · B2B SaaS · Safety · AI · Consumer
4+years
25+products shipped
4publications in progress
Healthcare · Clinical data
Redesigning glaucoma visualization for clinicians and patients
Six separate paper reports, rebuilt as one longitudinal system that a specialist and a patient can both read.
B2B SaaS · Systems
Designing a goal-tracking system for a multi-level organization
A single system where goals cascade from company to team to individual — so every level tracks its own work without losing sight of what it rolls up to.
Also on the menu
Other projects I’m proud of
I’ve worked on perception studies, consumer apps, enterprise tools and safety-critical interfaces — for clinicians and hospitals, university labs, early-stage startups and B2B clients. Some of it sits under NDA, so the specifics stay off the page, but I’m always happy to walk through a high-level overview on request.
Healthcare
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AfrECC+15% donations
Awareness was low and the site barely worked on a phone.
Rebuilt mobile-first with physicians and oncologists, so the impact was clear enough to act on.
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Eleanor HealthAddiction care engagement
Patients were dropping out of treatment between sessions.
Journey mapping and prototyping showed where care broke down, and how to keep people in it.
AI
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Demand Forecasting Chatbot2 benchmark tests
Planners could not tell when a forecast was worth trusting.
Planner interviews shaped the prompts; 2 benchmark tests refined the conversation.
Haptics Research
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Textile PerceptionPublication in progress
How well can people judge fabric through a screen?
A 36-person benchmark across touch, sight and both, plus a 600-participant survey.
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Driving Simulator StudyTargeting CHI 2026
Can haptic cues help drivers spot hazards sooner?
15 drivers, congruent vs. incongruent cues, workload measured with NASA-TLX.
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Situational AwarenessPublication in progress
Can alerts you feel keep you aware when eyes and ears are busy?
3 rounds, 20 participants: an app against a haptic/LED watch and an eStim patch.
Safety
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Campus Safety AppTested with campus police
Under stress, students could not find the right action fast enough.
Testing with 6 users exposed the friction and drove a prioritised redesign roadmap.
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RaySecur MailSecur16 issues found
Operators screening mail for threats were slowed by the interface.
A heuristic and human-factors review produced 16 prioritised issues and system-level fixes.
Consumer
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RightRun50+ screens
A running tracker gave people no reason to come back.
Designed the social layer end-to-end on a new design system: feed, communities, leaderboards.
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InsiTune15+ interviews
An early-stage forum had to prove people would talk on it.
15 interviews shaped the MVP, then flows and prototypes carried it to funding talks.
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DealCranen = 8
Shoppers kept losing deals they meant to track.
A within-subjects study with 8 users timed discovery and alerts, and ranked the fixes.
Civic
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Boston Mayor’s Youth Counciln = 5
The council wanted to know why young people were not showing up.
5 interviews surfaced the motivations and barriers, delivered as personas and a report.
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What I do
End-to-end capabilities
My expertise lies across the design lifecycle.
As AI has moved further into the design process, I have had to rewrite my own protocol for building and testing: defining explicit guidelines that keep the tools inside the bounds of what is being made, and verifying what they produce before shipping it.
Research findings, design decisions and evaluation are mine to define. Speed is where the AI tools earn their place.
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I define what gets built before the project starts. This involves stakeholder alignment, competitive and landscape analysis, MVP scoping, and defining the success criteria we measure against, all within the real constraints of timeline, budget and team.
- Stakeholder alignment
- Competitive and landscape analysis
- Product roadmaps
- MVP scoping
- Success criteria
Tools
Figma
Miro
Notion
Claude -
I run mixed-methods research with users and identify insights a team can act on; qualitative depth where it matters, quantitative evidence where it counts. Constraints shape the method: timelines, budget and available participants decide what can be asked and what data is worth collecting.
- Semi-structured interviews
- Participant recruitment and screening
- Contextual observation
- Surveys
- Experimental study design
- Affinity mapping
- Journey maps and personas
Tools
Qualtrics
ZoomClaude
JASP -
I design end-to-end user flows, information architecture, wireframes and then high-fidelity prototypes, built on scalable design systems with accessibility handled from the start. With the introduction of vibe-coding platforms, once the flows and structures are defined, I have been able to ideate and build wireframes quickly, and then work more closely on the high-fidelity aspects myself.
- User flows
- Information architecture
- Wireframes
- High-fidelity prototypes
- Design systems
- Accessibility to WCAG
Tools
ClaudeFigma
Adobe CCMiro -
I validate designs with users and measure what happens. Task completion, time on task, and error patterns become prioritised recommendations, not opinions.
- Moderated and unmoderated testing
- Participant recruitment
- Benchmark tasks
- Within- and between-subjects studies
- Heuristic evaluation
- Prioritised recommendations
Tools
UserTesting
MazeZoomQualtrics -
My engineering background means I have built and shipped directly in Webflow, Drupal and custom JavaScript. More recently I use Claude Code and ChatGPT Codex to build complete React systems, front end through database, from a clearly defined requirements document. It has widened what I can build alone, and blurred the line between a Figma prototype and a working product I can test with.
- Webflow
- Drupal
- HTML, CSS and JavaScript
- jQuery and custom integrations
- Annotated developer handoff
Tools
ChatGPT
Webflow
Drupal
GitHubClaude -
I take experimental studies through analysis, documentation and peer review, with co-authorship on publications and conference submissions.
- Study documentation
- Statistical analysis
- Peer-reviewed papers
- Conference submissions
- Co-authorship
Tools
LaTeXJASPChatGPT
I can do it all, and that’s my strength.
On that note…
What people I’ve worked with say
Preeti’s approach to research is both methodical and innovative… [she] consistently demonstrated a strong grasp of both qualitative and quantitative research methodologies. Her ability to present complex research findings in a clear and compelling manner makes her an effective advocate for user-centered design principles.
Preeti consistently demonstrated her exceptional understanding of our clients’ needs, often participating in conference calls to gain insights and refine her designs iteratively. [She] took the initiative to research their competition, target users, partners, and domains before embarking on the design process. This comprehensive understanding allowed her to craft user flows based on user behavior, needs, and motivations.
Preeti has always been a self-motivated learner, who works hard and tinkers around with problems until she can solve them all by herself… She is tenacious to the point of zeroing in on the crux of a problem when everyone else does not… her extremely humble and curious nature with a zest to learn something new always makes her stand among the top 5% of all the students I have taught so far.
1 / 4
Open to full-time roles
Reach out for a coffee chat.
I’m looking for full-time product design and UX research roles, and I’m happy to relocate.
If you have something that needs research behind it and someone who can take it all the way to a shipped interface, I’d like to hear about it. In person over actual coffee, or virtually — whichever is easier.